The objective for this execution was to develop a campaign that builds awareness pertaining to a societal issue/social cause. I admire Habitat for Humanity’s concept of involving the recepients in the building process and their belief that opportunity starts with the basic need of shelter. Copywriters assisted my position as art director, and we focused on the idea that a house is more than just shelter, or “more than a house”. We tried to encompass all aspects from pillow fights and blanket forts to celebrating a promotion over dinner.